Language Log

First, how to say the name. 

I think that the "correct" pronunciation of IKEA is "ee-kay-uh", with emphasis on the "ee" sound, similar to the way a native Swedish speaker would say it, not "eye-kee-ah" or "ai-kee-uh" with stress on the second syllable, the way most Americans say it (all the Americans I know).

What does it mean?

IKEA is an acronym for Ingvar Kamprad Elmtaryd Agunnaryd, the names of the founder and the places where he grew up.

From Kai Ryssdal:

I always find it helpful to remember tariffs end with FFS

[image or embed]

— Kai Ryssdal (@kairyssdal.bsky.social) March 6, 2025 at 4:00 PM

Want a Million Dollars? Get Busy Deciphering This Ancient Script.  A prize offered by an Indian state leader is intended to shed light on a Bronze Age civilization — and settle a cultural battle.
By Pragati K.B., NYT (2/1/25)

The Indus Valley civilization, also called the Harappan civilization, is seen by experts as on a par with the better-known ones of Egypt, Mesopotamia and China.

One of the earliest, it flourished on the banks of the Indus and Saraswati Rivers during the Bronze Age. It had planned townships, water management and drainage systems, huge fortified walls and exquisite pottery and terra cotta artistry.

Tuesday's Frazz:

Danny L. Bate has a new article declaring that "PIE was not SOV" (2/20/25), in which he attempts to demonstrate under three objections why "SOV" is not a useful term for describing and summarizing the word order of Proto-Indo-European clauses:  1. "clausal bias", 2. "changing the subject", 3. "discourse dominates".

 

Over the years, we've documented various applications of voice morphing technology besides the malicious creation of "deep fake" audio clips. Here's a new one: Amrit Dillon, "AI erases call centre staff’s Indian accents", The Times 3/2/2025:

A French company which operates the largest number of call centres in the world is using artificial intelligence to soften Indian accents in real time to make customer conversations easier and shorter.

Teleperformance said that it was sometimes difficult for customers calling call centres in India — and the Philippines — to understand workers’ accents, leading to frustration and longer than necessary calls.

“When you have an Indian agent on the line, sometimes it’s hard to hear, to understand,” Thomas Mackenbrock, the company’s deputy chief executive, told Bloomberg News. “The technology can neutralise the accent of the Indian speaker with zero latency. This creates more intimacy, increases customer satisfaction, and reduces the average handling time. It is a win-win for both parties.”

The software, called “accent translation”, has been developed by Sanas, a start-up based in Palo Alto, California.

A recent xkcd:

Mouseover title: "AAAAAA A ÃA̧AȂA̦ ǍÅÂÃĀÁȂ AAAAAAA!"

[This is a guest post by Kirinputra.]

By now we know. The secret is out. The “Chinese character” is not as different as 人 thought it was. We know sinographs don’t transcend the plane of sound — not quite like math symbols, anyway, or the man-woman bathroom icons, or stoplights.

How deep is the entanglement, though, between sinographs and sound? In contemplation of this, I present a fun-sized platter of puns and related matter from a seaborne sliver of the Sinosphere thought by some to be a living showcase of peak sinography: Formosa.

In particular, I want to spotlight a subconscious reading mechanism that guts the good of sinography and bends it to shady ends.

Let’s start with Sioumazang Yakiniku, Japanese barbeque chain. Sinographically, the name is 燒肉衆. The Mandarin reading, or name, is straightforward: Shāoròuzhòng. The Taioanese name is more or less undefined, despite the possibilities — for reasons that should be clear by the time we get to the other side of this.

Coby L. wrote to ask why DOGE is pronounced with a final /ʒ/ rather than a final /dʒ/.

The Department Of Government Efficiency is clearly a backronym of the Doge meme, which references a Shiba Inu dog. According to Wikipedia, the meme can be pronounced /doʊʒ/ or /doʊdʒ/ or /doʊɡ/, though all I've heard from the media is /doʊʒ/. I guess Coby's experience is similar, hence the question. Wikipedia says that the memetic cryptocurrency Dogecoin is pronounced either /doʊʒkɔɪn/ or /doʊdʒkɔɪn/, but apparently not /doʊgkɔɪn/.

From r/ChatGPT:

VHM:  This is a dialog held between ChatGPT and TK, who printed it out and sent it to me.

The unretouched dialog, which lasted about 20 minutes, is very long.  If you don't have time to read all of it, please look at the last paragraph of this post, where I give my takeaway assessment of the implications it holds for AI.

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There's recently been a minor social- and mass-media fad for weird "AI Overview" answers from Google. The results are a moving target, either because of back-end fixes or because of the inherently stochastic nature of LLM results, but some of them are funny while they last. One query that still works this morning is a request for "elements that end in um but not ium", which sometimes answers

and sometimes answers